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Rally Sports Camp is a week-long summer camp located in Birmingham, Alabama, designed for children ages 5 to 11. The camp focuses on providing a fun and relaxed environment where kids can engage in various sports such as flag football, basketball, wiffle ball, and soccer, along with other team activities and friendly competitions. Unlike traditional sports camps, Rally emphasizes play without the pressure of skills evaluation or performance, aiming to teach the value of teamwork and foster interpersonal development.

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I collaborated directly with Rally Sports Camp to drive registration growth by producing and leading client meetings, developing and executing email marketing campaigns, managing social media platforms, and implementing grassroots marketing strategies.

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  • Instagram
  • Facebook

Personal Involvement

  • Client Relationship Management: Ensured client satisfaction by maintaining open communication, addressing feedback promptly, and delivering marketing solutions aligned with client goals.

  • Meeting Leadership and Documentation: Organized and led client meetings, created detailed agendas, facilitated discussions, and documented meeting notes to ensure actionable follow-ups and efficient collaboration.

  • Strategic Marketing Collaboration: Partnered with the strategy and creative teams to conceptualize and produce on-brand marketing materials, including flyers and promotional assets.

  • Email Marketing Execution: Designed and executed email marketing campaigns, ensuring impactful messaging and effective audience engagement.

  • Social Media Management: Developed and managed social media content to drive awareness, engagement, and registration for the camp.

  • Grassroots Marketing Implementation: Executed localized marketing strategies to expand outreach and boost camp registrations in target areas.

  • Cross-Team Coordination: Worked closely with internal teams to align strategies and ensure consistent messaging across all platforms and materials.

Social Media Management

Take a look at the social media strategy I developed for Rally Sports Camp. This strategy was crafted to raise awareness, drive registration, and engage the community by highlighting key deadlines and the camp’s unique, fun-filled approach.

Email Marketing

Check out the email marketing campaigns I developed for Rally Sports Camp. These materials were designed to engage the target audience, highlight key registration deadlines, and effectively communicate the camp’s unique offerings and event details.

Grassroots

Take a look at the grassroots marketing efforts for Rally Sports Camp. This initiative included collaborating with the creative team to design impactful flyers and promotional materials, aimed at boosting registrations and raising local awareness of the camp’s unique offerings.

Marketing Plan

Take a look at the marketing plan I developed for Rally Sports Camp. This plan was designed to boost local awareness, drive registrations, and effectively promote the camp through strategic grassroots efforts, targeted messaging, and community engagement.

Meeting Adgendas &  notes

Here are examples of the internal meeting notes and agendas I created for Rally Sports Camp. These documents were designed to keep the team aligned, track updates, and ensure clear communication regarding the camp's marketing efforts and priorities.

A Glimpse into Social Media Content: 

Graphics and photos were created by the Knight Eady creative team. I handled the strategy, approvals, captions/copy, and decisions on post types.

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