Social Media Marketing

Created all social media platforms, developed the social media strategy, and wrote all copy for Battle in Birmingham, successfully growing the social media following from scratch. I also collaborated with basketball programs and participating schools such as Auburn and Purdue, to gather video content for the event.

I created a content calendar to ensure all graphics were posted across various platforms at the correct times, collaborated with schools to gather content, and developed all copy to accompany the posts. Additionally, I posted in-game graphics for CM Newton, making sure each sponsor received their dedicated post and highlight.

For Elevate the Stage, I managed social media by creating and executing content strategies, crafting engaging posts, and ensuring consistent messaging across platforms. I collaborated with the team to boost event registration, utilizing social media to promote key campaigns, and ensuring all content aligned with the brand's objectives and increased engagement.

It's All Local was a brand I created as part of my Consumer Journey and content marketing class. This brand was for all the foodies who wanted to go and check out all Birmingham has to offer. 

Through this class, I created social media content, a following, a newsletter, a posting schedule, and a blog. This class was partnered with The Digital Engine internship that I also completed as part of this course and experience. 

When it came to specifically social media, I created a comprehensive social media content calendar to ensure consistency and alignment with the brand voice. Additionally, I developed detailed social media strategies and copy, ensuring effective communication with the audience while maintaining the brand voice.

For Rally Sports Camp, I ran the social media strategy, creating and scheduling posts to increase camp registration and promote the event. I developed engaging content tailored to the camp’s audience, wrote the copy, and worked closely with the team to highlight key offerings and create a sense of urgency around registration. I also created social media calendars to ensure timely promotion of key events and helped drive registration by crafting content that highlighted the camp's offerings and encouraged sign-ups.

 I had the opportunity to work with Presbyterian Home for Children. In this class, we came up with a social media campaign, successful marketing strategies for our client, and created on brand social media posts. 

I had the opportunity to do a social media internship with the Joshua Project during the summer of 2022. The Joshua Project is a Christian organization that focuses on reaching unreached people groups. Throughout this internship, I learned how to use Hootsuite, design social media posts, and post content aligned with the brand identity.