Battle in Birmingham was a highly anticipated basketball event featuring powerhouse teams Auburn and Purdue, held in front of a sold-out crowd in Legacy Arena.
I managed the creation and development of social media pages for Battle in Birmingham, including Instagram, Twitter, and Facebook. This involved crafting a detailed social media calendar, writing engaging copy, and collaborating with the creative team to produce impactful posts. My efforts contributed to selling out the event by driving engagement through player-highlight collaborations and securing video footage from schools to enhance content. During the game, I handled all sponsorship posts and managed content, collaborated with the schools, created real-time game-related copy, and developed a schedule for in-game graphics featuring sponsorships.
Social Media Posts:
Download social media copy and plan here:
Graphics were created by the Knight Eady creative team. Strategy, approvals, captions/copy, in-game posts, and video overlays were handled by me.
