• Partnered with Shipt for the Magic City Classic to create a standout activation experience.

• Focused on delivering an engaging, memorable experience to enhance Shipt’s brand awareness at the tailgate

• Developed unique game-day giveaway items to engage attendees.

• Managed logistics, including placing orders, overseeing setup and teardown, and ensuring flawless execution on-site.

I had the opportunity to work at Knight Eady as a Strategy and Event fellow, collaborating closely with the strategy team to develop innovative marketing and event strategies for clients in the sports and entertainment industry. My role involved crafting compelling content, coordinating communications, and enhancing brand engagement across digital platforms. I contributed to creating detailed social media plans and content calendars, managed postings, and developed email campaigns for a variety of clients. Additionally, I ran meetings, ensured client needs were met, assisted in running focus groups, and supported sporting events by posting in-game social content, ensuring seamless digital engagement throughout.

• Created a comprehensive social media content calendar, ensuring consistency and brand voice alignment.

• Developed detailed social media strategies, prioritizing video content to maximize engagement and reach.

• Led high-impact collaborations with the University of Alabama to boost brand visibility and audience engagement.

• Wrote compelling blogs and copy, maintaining the brand voice and ensuring effective communication with the audience

• Led meetings with the client, ensuring clear communication and alignment on goals.

• Created Social calendar, Strategy, Copy, and scheduled social media posts to maintain consistent engagement.

• Sent targeted emails to drive registration and increase camp participation.

• Collaborated with the creative team to enhance branding and support grassroots marketing.

• Managed interns to ensure smooth execution of tasks and projects.

• Crafted tailored, on-brand emails for volunteers to ensure clear communication regarding upcoming PAT breakfasts.

• Designed volunteer recruitment forms to ensure a seamless sign-up process.

• Maintained brand consistency across all communications, aligning with the organization’s mission and values.

• Managed social media posts. 

• Created a marketing plan to help with NCAA ticket sales

• Created and sent targeted emails to drive registration and increase event participation.

• Reached out to gyms directly to boost registrations and promote events.

• Led client meetings, ensuring alignment on goals and effective communication.

• Coached and oversaw interns, providing guidance and support for tasks.

• Created social media content and strategy and oversaw grassroots marketing strategies.

• Created a comprehensive social media calendar and strategy leading up to the game, ensuring consistent engagement.

• Wrote compelling social media copy to align with the event's objectives and build excitement.

• Developed player highlights to showcase talent and drive fan engagement.

• Assisted with in-game posting, ensuring timely and relevant content was shared throughout the event.

• Collaborated with teams, reaching out to them to coordinate content and ensure cohesive messaging.

• Ran the press conference, taking detailed notes and ensuring all information was captured.

• Managed the media table, delegating tasks to volunteers and ensuring the media had the correct credentials for field access.

• Worked closely with the client to ensure strict access control and event security.

• Ran the press conference live stream, ensuring seamless broadcast and communication.

• Led and managed volunteers, delegating tasks to ensure smooth event operations.

• Assisted with in-game social media stories to keep fans engaged and updated.

• Managed social media posts throughout the games, maintaining real-time engagement.

• Collaborated with Noah Basketball, the University of Alabama Men’s Basketball team, and the University of Illinois Men’s Basketball team on player collaborations to drive high engagement.

• Coordinated with sponsors to ensure each had an in-game graphic, posting it at the requested time for maximum visibility.

• Worked closely with teams and sponsors to ensure their messaging was consistently represented on social media.

In my social media marketing class at Samford University with Dr. Bre Mertz, I had the opportunity to work with Presbyterian Home for Children. In this class, we came up with a social media campaign, successful marketing strategies for our client, and created on brand social media posts. 

I had the opportunity to do a social media internship with the Joshua Project during the summer of 2022. The Joshua Project is a Christian organization that focuses on reaching unreached people groups. Throughout this internship, I learned how to use Hootsuite, design social media posts, and post content aligned with the brand identity. 

It's All Local was a brand I created as part of my Consumer Journey and content marketing class. This brand was for all the foodies who wanted to go and check out all Birmingham has to offer. 

Through this class, I created social media content, a following, a newsletter, a posting schedule, and a blog. This class was partnered with The Digital Engine internship that I also completed as part of this course and experience.