Event Marketing

I worked with Shipt for the Magic City Classic to create a standout activation experience, focusing on delivering an engaging, memorable experience that enhanced Shipt’s brand awareness at the tailgate. I developed unique game-day giveaway items to engage attendees and managed logistics, including placing orders, overseeing setup and teardown, and ensuring flawless execution on-site.

At the Super 7 Football State Championships, I ran the press conference, taking detailed notes to ensure all information was captured. I managed the media table, delegating tasks to volunteers and ensuring the media had the correct credentials for field access. I worked closely with the client to ensure strict access control and event security. Additionally, I ran the press conference live stream, ensuring a seamless broadcast and communication. I led and managed volunteers to ensure smooth event operations and assisted with in-game social media stories to keep fans engaged and updated.

For the C.M. Newton Classic, I helped set up and tear down the event, ensuring everything ran smoothly. Along with other responsibilities, I also assisted with in-game graphics to make sure all sponsorships were fulfilled, providing timely posts and maintaining sponsor visibility throughout the event.

During Battle in Birmingham, I posted in-game graphics, helping maintain real-time engagement. I supported ticket sales by running social media platforms to drive awareness and promote the event. I ensured all sponsorships were fulfilled by posting their dedicated content at the right times. Additionally, I assisted with set up and tear down, ensuring the event ran smoothly.