Presbyterian Home For Children (PHFC) Campaign
In my social media marketing class, I had the opportunity to work with PHFC and create a social media marketing campaign for them. The goal of this class was to learn about all aspects of social media marketing, including created content, target market, research, and an organization's cohesive voice. As team lead, I learned leadership skills, guided meetings, and learned how to create achievable goals for my team to accomplish, which led to first place in the semester-long competition.
Want to know how we won?
View our detailed report, SWOT analysis, Campaign idea, and more.
#1
Social Media Campaign
Winning first place in semester-long competition.
Don't want to read the whole project? No problem!
Campaign overview below:
Campaign Target Audience
Featured below is the walk-through of the campaign. To start off, the target market of this campaign is a Mom. Her age ranges from 30 to 50 years old, and she frequently volunteers with her children's school fundraising events and is involved in her church. She is a frequent user of social media such as Facebook and Instagram. A full persona will be found in the information below.
Socials to Monitor
Facebook offers many qualities that help nonprofits succeed such as donation tools and its a great way to keep people updated with what PHFC is and does!
Instagram caters to a younger audience, however, is growing viewership. Instagram is also a great way to get a brand identity across
LinkedIn has been a vary active page for PHFC. They keep updates and post consistently there.
Youtube has proven to be a great platform for PHFC. They post informative videos about what is happening in their organization and gives highlights to volunteer work.
Social Media Content
Social Media Content For Prespatrian Home for Children
All content featured was creatred by me and posted on PHFC soical media accounts