Knight Eady

During my fellowship at Knight Eady, I had the opportunity to contribute to a range of projects and events within the sports and entertainment industry. Collaborating closely with the strategy and event teams, I developed and executed marketing strategies such as developing the strategy and copy for compelling content, implementing in-game social media engagement, creating content calendars, conducting focus groups, and analyzing quantitative and qualitative data. I also helped strategize and bring events to life by contributing to seamless planning and execution.

My responsibilities included creating and managing social media plans, developing content calendars, and crafting email campaigns tailored to client objectives while ensuring alignment with their brand voice. Some of the innovative strategies I implemented included managing real-time social media updates during events to engage audiences and boost visibility, creating detailed content calendars to maximize audience engagement, and designing personalized email campaigns to connect with targeted audiences.

I worked on events such as Battle in Birmingham, C.M. Newton Classic, and the Super 7 Football State Championships, where I supported in-game social media content creation, event operations, and digital engagement.

Additionally, I was responsible for leading client meetings, ensuring their needs were met, and gathering feedback to refine strategies. Whether coordinating communications, analyzing data, managing media tables and live streams for events or delivering event-specific promotions like storytelling and player highlights, I played a pivotal role in achieving successful outcomes for Knight Eady’s clients.

Client Specific Work

Shipt Activation

Partnered with Shipt for the Magic City Classic to create a standout activation experience.
Focused on delivering an engaging, memorable experience to enhance Shipt’s brand awareness at the tailgate
Developed unique game-day giveaway items to engage attendees.
Managed logistics, including placing orders, overseeing setup and teardown, and ensuring flawless execution on-site.

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Noah Basketball

Created a comprehensive social media content calendar, ensuring consistency and brand voice alignment.
Developed detailed social media strategies, prioritizing video content to maximize engagement and reach.
Led high-impact collaborations with the University of Alabama to boost brand visibility and audience engagement.
Wrote compelling blogs and copy, maintaining the brand voice and ensuring effective communication with the audience

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Rally Sports Camp

Led meetings with the client, ensuring clear communication and alignment on goals.
Created Social calendar, Strategy, Copy, and scheduled social media posts to maintain consistent engagement.
Sent targeted emails to drive registration and increase camp participation.
Collaborated with the creative team to enhance branding and support grassroots marketing.
Managed interns to ensure smooth execution of tasks and projects.

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Zero Zero Foundation

Crafted tailored, on-brand emails for volunteers to ensure clear communication regarding upcoming PAT breakfasts.
Designed volunteer recruitment forms to ensure a seamless sign-up process.
Maintained brand consistency across all communications, aligning with the organization’s mission and values.
Managed social media posts.

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Elevate the Stage

Created a marketing plan to help with NCAA ticket sales
Created and sent targeted emails to drive registration and increase event participation.
Reached out to gyms directly to boost registrations and promote events.
Led client meetings, ensuring alignment on goals and effective communication.
Coached and oversaw interns, providing guidance and support for tasks.
Created social media content and strategy and oversaw grassroots marketing strategies.

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Battle in Bham

Created a comprehensive social media calendar and strategy leading up to the game, ensuring consistent engagement.
Wrote compelling social media copy to align with the event's objectives and build excitement.
Developed player highlights to showcase talent and drive fan engagement.
Assisted with in-game posting, ensuring timely and relevant content was shared throughout the event.
Collaborated with teams, reaching out to them to coordinate content and ensure cohesive messaging.

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Super 7 Football State Championships

Ran the press conference, taking detailed notes and ensuring all information was captured.
Managed the media table, delegating tasks to volunteers and ensuring the media had the correct credentials for field access.
Worked closely with the client to ensure strict access control and event security.
Ran the press conference live stream, ensuring seamless broadcast and communication.
Led and managed volunteers, delegating tasks to ensure smooth event operations.
Assisted with in-game social media stories to keep fans engaged and updated.

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C.M Newton Classic

Managed social media posts throughout the games, maintaining real-time engagement.
Collaborated with Noah Basketball, the University of Alabama Men’s Basketball team, and the University of Illinois Men’s Basketball team on player collaborations to drive high engagement.
Coordinated with sponsors to ensure each had an in-game graphic, posting it at the requested time for maximum visibility.
Worked closely with teams and sponsors to ensure their messaging was consistently represented on social media.

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