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Elevate the Stage is a gymnastics competition for levels 1-10, providing young gymnasts with the unique opportunity to compete on a podium, just like their NCAA and Olympic idols. Held annually in Toledo, Ohio, and Huntsville, Alabama, these events welcome hundreds of gyms from across the country each year.

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A standout feature of Elevate the Stage is the chance for youth gymnasts to compete on the same podium used at the NCAA Women’s Gymnastics Championships, creating a fun and memorable environment for youth gymnasts.

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Elevate the Stage is owned and operated by Knight Eady, a full-service sports marketing and event management agency based in Birmingham, Alabama.

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  • Instagram
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  • Twitter

Personal Involvement

  • Project Coordination and Delegation: Managed task delegation to ensure smooth workflow, empowering team members to execute specific aspects of the marketing campaign.

  • Copywriting and Content Review: Led the review and refinement of all marketing copy to ensure clarity, consistency, and alignment with the brand’s voice.

  • Email Marketing Oversight and Execution: Sent emails and oversaw the creation and distribution of email marketing materials, ensuring impactful communication with audiences.

  • Leadership in Marketing Meetings: Directed collaborative marketing meetings, driving the strategy forward and ensuring the team stayed aligned with project goals.

  • Website Optimization: Oversaw website improvements to optimize user experience and ensure seamless navigation for event registration and ticket sales.

  • NCAA Ticket Sales Campaign: Developed a targeted marketing plan focused on increasing ticket sales for NCAA-related events, leveraging key audience insights and digital marketing tactics.

  • Gym Outreach for Registration: Personally called gyms to encourage participation and drive registration for Elevate the Stage to increase gym registration.

Social Calendar

Take a look at the social media strategy I developed for Elevate the Stage. This strategy was designed to enhance audience engagement, promote the event, and ensure consistent and impactful content across all platforms.

Email Marketing

Check out the email marketing materials sent out. These campaigns were crafted to engage the target audience, drive registration, and communicate key event details effectively.

NCAA Ticket marketing plan

Take a look at the NCAA Gymnastics ticket sale marketing plan I created. This plan was designed to boost ticket sales and increase event awareness through targeted strategies and effective audience engagement.

Meeting notes

Here are examples of the internal meeting notes and agendas I created for Elevate the Stage. These notes were designed to keep the marketing team aligned, document all updates, and ensure clear communication about the progress and priorities of the project.

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