During my time at Knight Eady, I had the opportunity to create a marketing plan from scratch to increase NCAA ticket sales for the 2025 Elevate the Stage event in Huntsville. The event will feature the University of Alabama, Cal, Michigan State, and UNC women’s gymnastics teams.

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As part of my role, I developed this NCAA marketing plan to try and increase ticket sales for the upcoming event. Below is a detailed overview of my work, objectives, and ideas: