During my time at Samford, I had the opportunity to take a consumer journey and content marketing class, where I learned how to brand, post, and create real content and an Instagram following and how to write relevant blog posts. Because of my love for people and food, I created a blog called It's All Local. My blog focused on friendly, neighborhood content about local restaurants and eats around Birmingham, AL. The brand was present on Instagram, Facebook, and TikTok. Through this experience, I learned how to create a brand identity, imported my writing skills, and learned about content marketing and Google Analytics.