EDUCATION

Samford University, Birmingham, AL, May 2024
Bachelor of Science Business Administration, Marketing Major, and Professional Sales Concentration

EXPERIENCE:

Created email campaigns for organizations such as Rally Sports Camp, ZeroZero Foundation, and Elevate the Stage.
Collaborated with the strategy team to meet diverse client needs, including website updates, social media management, and registration processes.
Lead client meetings to facilitate action items for fellow team members
Planned and executed social media content for Battle in Birmingham, Elevate the Stage, and Rally Sports Camp. Focus on ensuring consistent engagement and brand alignment.
Wrote blogs and marketing copy for Noah Basketball, ensuring focused, impactful storytelling and brand voice.
Managed in-game social media coverage for Battle in Birmingham and the C.M. Newton Classic.
Contributed to the rebranding of Trussville City Schools through research, focus groups, and organizing the data.
Directed media operations and hosted press conferences at the Super 7 Football State Championships.
Contributed to event marketing projects for Shipt, specifically, creative strategies and on-site activations for Magic City Classic.

Strong Automotive, Birmingham, AL

Account Intern, June– August 2024

Support the Account team by taking on tasks as directed and enhancing efficiency.
Utilized Podio to enter and prepare campaign accounts for the upcoming year.
Successful at meeting all deadlines and communicating effectively in a fast-paced agency environment.

CBS 42, Birmingham, AL

Sales Intern, January - April 2024

Collaborated with the sales team and assisted in developing sales proposals and marketing materials.
Designed media kits for the company and pitched campaign ideas.
Engaged in client meetings, proactively observing and learning about the sales process, fostering a deeper understanding of client needs and expectations.
Generated campaign ideas and was involved in the pitch and selling process to the prospective client.

Digital Engine Internship, Birmingham, AL

Student and Intern, January – April 2023

Contributed to a unique partnership between Samford University and Digital Engine, which provided real-world sales and marketing applications via an online internship in combination with academic course requirements.
Created a website, email campaigns, and social media page designed to generate leads; used Google Analytics to track progress.
Created an account called “It’s All Local” to highlight Birmingham’s local cuisine.

Accelerate Web Growth, Birmingham, AL

Search Engine Optimization Assistant, January 2022-May 2022, August 2022-May 2023

Responsible for creating outbound and internal links to maximize the client’s SEO.

EXPERIENCE-BASED COURSEWORK:

Marketing Strategy, Birmingham Alabama

Samford University, Spring Semester 2024

Served in the role of Vice President of Brand Management and Advertising for a Marketing Strategies class marketplace simulation.
Led efforts in creating, marketing, and advertising PC brands within the simulation and achieved high performance for our brands within the target market through strategic planning and execution.

Social Media Marketing- Presbyterian Home for Children, Birmingham, AL

Samford University, Fall Semester 2024

Elected as team lead and successfully managed a team of five, achieving top-ranking performance in a semester-long competition for a Social Media Marketing class.
Developed and implemented a comprehensive marketing plan and campaign for Presbyterian Home for Children, a real client.
Created high-performing social media posts across various platforms, ensuring cohesive voice and alignment with the non-profit's mission, resulting in the highest engagement rates among teams.

Market Research- Alabama Public Television, Birmingham, AL

Samford University, Fall Semester 2024

Designed and analyzed a comprehensive survey to assess APTV's brand awareness and persona among the target market.
Interpreted both qualitative and quantitative data to provide insights to client.
Delivered a detailed presentation of the survey results to the president of APTV and the executive team, highlighting key findings regarding brand awareness.

CERTIFICATIONS:

Hootsuite Certification in Social Media Marketing; HubSpot Academy Certification in Social Media

SPECIAL SKILLS:

HONORS:

Dean’s List, Marion Scholarship, Sherman Oak Scholarship, University Scholarship, Lettie Pate Whitehead Scholarship