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Rally Sports Camp Grassroots Marketing

I worked closely with the client and creative team to design and produce visually compelling flyers for Rally Sports Camp, aimed at boosting local awareness and camp registration. In addition to writing clear and engaging copy, I conducted research to identify key locations for flyer distribution, ensuring maximum visibility in high-traffic areas.

The flyers were strategically distributed in Vestavia Hills, Homewood, Mountain Brook, and Cahaba Heights, with a focus on community hubs like elementary schools, recreation centers, and other local gathering spots. Notably, the materials were also sent to Vestavia Hills Elementary School and local rec centers to directly reach families and potential participants. This grassroots effort ensured the camp’s messaging effectively reached its target audience.

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