I crafted strategic social media campaigns for Noah Basketball and Hoops, focusing on maximizing engagement and building brand visibility. For Noah Basketball, I developed a detailed social media calendar, collaborated with schools for game-day posts to expand reach, and showcased the impact of Noah’s technology through creative, community-driven content.

Additionally, I created a strategy for an Alabama Basketball collaboration, overseeing intern Doug Davis on copy development that highlighted team performance and seamlessly integrated Noah's technology. I also managed the process through the creative team, ensuring high-quality execution, and facilitated its publication across social media channels.