For the CM Newton Classic, I was responsible for managing live social media coverage throughout the event, posting content in real-time provided by the creative team. My role involved crafting engaging copy that reflected the excitement of the game, immediately following key moments such as game highlights and standout player performances. I posted real-time updates across various platforms including Facebook, Instagram, and X (formerly known as Twitter). In addition to this, I made sure all sponsorship posts were posted on time and aligned with the sponsors' expectations, ensuring that they received the exposure they paid for. Below are some of the posts I created. Feel free to check out the social media pages for the copy I wrote.